yes, all these participating brands need even more recognition, both locally and internationally, and need even more help in reaching an even wider audience, to increase their already $ – – millions of annual turnover, further increase their presence in the local media, and further increase the number of stores they already have along that tiny stretch of orchard road and all over the heartland malls, expand beyond just having branches in bangkok, or kuala lumpur, or dubai, or china, or what-have-you.
even my ang-moh (caucasians) friends can point that out in plain sight whenever they visit singapore.
what a sight for sore eyes. not sour grapes. just simply ???????. bewilderment.
but of course we know the founders and board of directors of this collective…
*gives my signature eye-roll*